Join our mission!
Our mission is to spread the power of modern hand embroidery and to get more people creating with their hands. We are certain that everyone can boost their health if they get to be creative. In our modern societies most of us have become detached from manual creation and are instead stuck in passive consumption. Let’s change that!
Help us get more hands stitching and contribute to the growing movement of modern hand embroidery! All while earning a passive income at the back-end that you can re-invest in your own creative journey.
How you can join
Have you heard of affiliate marketing? Affiliate marketing means that you are able to earn a commission on each referral that you make to a certain product.
We have designed a special affiliate program for all our courses on Charles and Elin Academy. This means that you’re able to earn a 20% commission on all sales within one year from your referral to any of our online Masterclasses.
How to get started?
There are only three simple steps to go through before you can begin to earn an affiliate income by simply sharing your love for embroidery.
Create an account at the top right corner on charlesandelinacademy.com
- Send us an email to firstname.lastname@example.org and let us know that you’d like to work with us and which course(s) you’d like to represent.
Begin to drive traffic to our courses
How does affiliation work?
When you sign up to work with us, you receive a unique affiliate link which will look something like:
Whenever someone clicks on your unique url, they will get tracked with the help of cookies on our site.
This enables us to track all sales from each referral for 365 days.
For example: You recommend one of our courses to your friend who purchases it, which gives you a 20% commission from that purchase. After a couple of months, your friend decides to purchase a second course, which generates another 20% commission for your count.
In other words, as soon as someone enters our platform via your referral, their purchases will continuously count towards your affiliate income for a whole year. This applies to all our Masterclasses (only exception for the pattern program).
Suggested marketing strategy
It can be overwhelming to begin to promote products without any experience in marketing. To “ask people to purchase” simply feels salesy and uncomfortable. We’re on your side! The last thing we want is for you to feel uncomfortable.
Therefore we have developed a free embroidery library, which is available as a free course on the academy. The library involves a video stitch guide, tips and tricks on how to embroider as well as a free embroidery pattern to get started.
Instead of promoting one of our paid courses for potential instant income, you can recommend your surrounding to join our free resource. When someone enters our library they automatically enters our sales funnel, which introduces your referral to our courses step by step over several months without you having to do anything more.
By simply generating the lead, we will take care of the rest. From our statistics, we have observed a great increase in conversion rates and customer satisfaction since we introduced this “slow promotion” method.
Thanks to the so called “permission marketing” approach, your referral will have the opportunity to purchase all our courses within the next few months, which can generate an recurring income for you. All as a result of you generously recommending a free resource that you believe your audience will love too.
If you have any other ideas for how you’d like to set up a marketing campaign – don’t hesitate to reach out to us and we’ll gladly discuss it with you!
How long will we work together?
We will continue the partnership for as long as both parties are happy with the business. It’s in everyone’s interest that we feel good about working together. For example, on your behalf it’s essential that you feel that you can proudly represent the courses that we offer.
Both you and us are able to terminate the partnership at any time over email correspondence.
How and when will you receive your money?
You are able to track your affiliate income on your personal account on Charles and Elin Academy. You’re able to give us your preferred payment method (credit card or PayPal), to which you will receive each month’s payment in the first week of the month following the 30 day refund policy.
For example, if you receive a commission at any point in June, the money will be held throughout July and paid out to you in the first week of August. We take care of applicable VAT in relation to the buyers location. Thus your commission will be calculated based on the price of the course excluding VAT. You will thereby have responsibility to abide by the income tax rules excl. VAT in your country.