This week’s episode is an honest discussion between embroidery artists on how a supportive community is the game changer in your artistry. In Layla’s (@coricrafts) daily life “People don’t care”, she says. She works in science during the day and as an artist at night and she feels it as if they are two distinct worlds. When she enters one of them she has to close the other. Imagine if there would be a way to build bridges between those worlds.
Let’s extend the community
Layla realised that bridges can start to form when we are open and share the process of our work. When people can take part of the process of your creation, they gain a deeper interest and understanding for it. For example, when she shared her passion for embroirdery with her boss, he was in awe of her stunning creations. He had no idea about the presence of embroidery in the contemporary art space.
When you’re in the embroidery world online, it is easy to get short-sighted and feel as if everyone is doing what you’re doing. It’s easy to loose confidence in your creativity, which might block you in your pursuits. (Has this happened to you already? Then this article on creative and productivity blockage might interest you)There is an incredible value in having a community of like-minded people. But there is also great value in having a cross-sectional community. Building bridges with people who are new to embroidery gives you perspective and a refreshed look at your potential value. Maybe Layla’s boss isn’t gonna be the next embroiderer, but he might begin to appreciate the value of fiberarts and become a collector of her work.
Sell globally, you never know who will see your work and want to purchase it
Layla is also herself a collector of fiberarts. When she moved into her new apartment she decided to dedicate herself to create a home that makes her happy. “My walls are full of art pieces now. They’re all one of a kind and that’s such a great feeling”. Through the experience of not only being a creator but also a collector, she knows the value of sharing. If you don’t share you are missing out on potential buyers that will see you work and the value in what you do. “Because a girl in Mexico City can see your pieces and want to have it in her collection”.
She also realised that many artists are afraid to open their shops to a global audience. Neither her nor us have ever experiences any lost pieces in the mail. There are only benefits of opening up and selling your art to anyone around the world. Layla recently sent an embroidery to Oman. “It’s incredible to know that someone so far away from me see and values what I do. It gives me motivation and hope for my work”.
To see more of Layla’s work, the best way to find and contact her is on her Instagram @coricrafts. To listen to the full discussion just start the episode at the top of the page, or head to the full show at Charles and Elin.
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