Guaranteed stunning results even if you've never done architectural embroidery before

Finally you’ve got an elegant embroidery design waiting for you in your inbox that doesn’t look like everyone’s florals – and yet we guarantee that you can successfully embroider it even if you’re a complete beginner.

How can we be so confident?

Architectural embroidery is modern and elegant – and it allows you to create impressive and advanced looking stitchery with only 5 basic embroidery techniques!

It’s not the number of techniques you know that makes you a better embroiderer…

It’s knowing how to effectively use the basics to your advantage (which we can’t wait to share with you!)

Avoid the creative frustration of not knowing how to do, and instead flourish with new skills that will last for a lifetime

Don’t you just hate the annoying frustration of not knowing how to go about?

You make endless Youtube or Google searches for answers on how to make a beautiful embroidery only to be left even more frustrated because the tutorials don’t say it all.

Or you might find an old-school “how to” guide on a gazillion different techniques, which makes you feel more overwhelmed than anything else.

NOT the kind of fun learning that makes you inspired and encouraged to pick up the needle and thread…

We've got you covered with our in-depth and personal Masterclass in Architectural hand embroidery - Only today at 50% off!

To create should be fun and accessible so that you can be your best self.

This is why we have designed the architectural hand embroidery masterclass to be exactly that:

Your personal guide, when and where it suits you!

💯 Non-scripted quality teaching by experience

Thanks to the close-up overhead perspective of all the videos, you will get an intimate one-on-one experience directly with the artist (and by the artist!).

Because it’s not the fancy studio set-up of the big course corporations that will give you the skills and confidence to take on any project.

Rather it’s detailed quality teaching from the source that brings you inspiration, encouragement and especially: guaranteed amazing results.

Your classes are the best I’ve ever taken, seriously. I did a lot of creative stuff in the past but I’m an absolute hand embroidery beginner and your way of teaching is so so good
— Claudia Chairsell, Germany

Your teachers Charles and Elin

With over 300k+ combined across their Instagram profiles @petronella.art and @_charleshenry_ , as well as features in Forbes, Inspirations, Fubiz, Bored Panda, My Modern Met and more, this couple inspires embroiderers across the globe.

Since 2018, they’ve taught thousands of students the art of modern hand embroidery through physical workshops, unique patterns and online courses on Charles and Elin Academy.

The couple also released a 5-star rated book “Mindful Embroidery; Stitch your way to relaxation through the Charming streets of Europe” in September 2020.

Course Curriculum:

  1. What to expect of this course (🎥 1:05)

  2. What do I need to get started0 (🎥 8:18)

  3. Download your pattern of Les Volcans (PDF)

  4. How to transfer the design to the fabric (🎥 13:23)

  5. How to start your embroidery (🎥 23:45)

  6. It’s the small details that count (shutters + pillars) (🎥 10:00)

  7. Secret trick to embroider Parisian balconies (🎥 8:58)

  8. More details (lamp) (🎥 12:13)

  9. How to add depth to the sunshade (🎥 9:06)

  10. Master the key to effectively cover surfaces on architectural designs (🎥 13:13)

  11. The secret to beautiful lettering (🎥 8:58)

  12. How to take inspiration from nature when you stitch the floral details (🎥 7:01)

  13. How to embroider mini florals (🎥 6:45)

  14. How to use your hoop for framing (🎥 19:59)

  15. BONUS: A second option to frame with your hoop (from 1st edition) (🎥 12:10)

  16. Be proud of yourself!! (🎥 1:23)

Right now you have the opportunity to access all the course material for only $24,49!

Regular price is $49, which means a stunning 50% off!

Our greatest mission is to get you to discover the incredibly powerful effect of stitching by hand – especially when you have gorgeous designs to work with.

This is why we want you to have an amazing welcome offer, so that you feel excited and supported to get started.

I never thought I could like an activity like embroidery until I found Charles and Elin on Instagram. What they are doing is so amazing and so different from what I had seen before that I decided to try their ecourses and I can’t tell you how glad I am. I’ve discovered a new hobby with the best teachers I could have asked for. The close-up videos and step by step process really made it perfect for me!
— Loli, Argentina
Artsy is the new sexy, and embroidery is for sure a great form. I’ve always loved passionate people, and this couple are surely one of a kind. Impeccable creativity & inspiring work, they’re also good at being pedagogic in teaching you patiently and attentively. If you want to pick up a new hobby that is cool and enriching, you should definitely do their courses, and become mindful and connected with your environment and yourself!
— Katherine, Hong Kong

Architectural hand embroidery masterclass brings you:

✔ Guaranteed beautiful embroidery at the end thanks to the in-depth stitch along video tutorials (pattern available as an instantly downloadable pdf)

✔ Self-paced learning so that you can decide when and where according to your own stitch pace.

✔ Unlimited access forever so that you can take the time for long-term learning settle. Considering the slow art of embroidery it wouldn’t make any sense to have a time limit!

✔ Lifelong skills that you can apply to any Architectural embroidery design in the future (such as how to embroider your free Rue Galande pattern)

✔ Pride to show off your achievement to friends and family

We are so sure you will love it that we give you a full refund within the first 30 days if we happen to be wrong

An incredible deal just got even better…

Our greatest mission is to inspire and support you to continue your creative journey with modern hand embroidery.

In fact, studies show how to create with your hands for just 20 minutes lowers blood pressure and reduces stress.

And who doesn’t need some more soothing relaxation in their lives?!

So to make sure you don’t put the needle down we’ve added our best seller design (see the image) as a BONUS PATTERN! 

You find the pattern added in the curriculum section of the course

Summary of what you get:

✔ 15 video tutorials that shows you each step of the process in depth  ($49)

✔ Les Volcans embroidery design as a downloadable PDF (valued at $9,99)

✔ Bonus pattern of South Kensington, London (valued at $12,99)

✔ Skills to also embroider your new Rue Galande pattern (valued at $12,99) – this pattern is already waiting for you in your inbox!

Right now you get it all for just $24,49